Qualification awarded (in original language)

Pós-Graduação em Marketing Territorial. Certificate of "Pós-Graduação em Marketing Territorial"

Level of qualification

Pós Graduação

Admission requirements

Can apply to the postgraduation, Bachelor's degree holders or equivalent, holders of a foreign academic degree and holders of an academic, scientific or professional curriculum relevant, as stated in the description of the Higher Education System Portuguese, provided by NARIC (http://www.dges.mctes.pt/DGES/pt/Reconhecimento/NARICENIC/).

Recognition of prior learning

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Qualification requirements and regulations

30 ECTS, 1 semester
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Profile of the programme

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 Digital Marketing

Key learning outcomes

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Occupational profiles of graduates

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Access to further studies

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Graduation requirements

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Examination regulations, assessment and grading

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Mode of study

Parcial Time

Programme director

Elsa da Encarnacao Goncalves Tavares Esteves (

This email address is being protected from spambots. You need JavaScript enabled to view it.)

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Scientific areas of the study plan

Scientific Area	Acronym	ECTS Credits
		Compulsory	Optional
Informatics	Inf	2.0	0.0
Marketing and Advertising	MA	18.0	0.0
Total		20.0	0.0

Course structure

Year	Sem	Type	Code	Course Unit	Scientific Area	ECTS Credits
1	1	Semestral	5084-870-1101-00-25	Branding	MA	2.0
1	1	Semestral	5084-870-1102-00-25	Marketing Communication	MA	2.0
1	1	Semestral	5084-870-1103-00-25	Content Marketing	MA	2.0
1	1	Semestral	5084-870-1104-00-25	Product and Tourism Destinations Development	MA	2.0
1	1	Semestral	5084-870-1105-00-25	Sustainable Destination Management	MA	2.0
1	1	Semestral	5084-870-1106-00-25	Territorial Project Management	MA	2.0
1	1	Semestral	5084-870-1107-00-25	Digital Marketing applied to the Territory	Inf	2.0
1	1	Semestral	5084-870-1108-00-25	International Marketing	MA	2.0
1	1	Semestral	5084-870-1109-00-25	Strategic Territorial Planning	MA	2.0
1	1	Semestral	5084-870-1110-00-25	Seminars	MA	2.0

Accreditation/Register

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